Online Marketing

Online Marketing Consulting

Aufgrund unseres breit aufgestellten Teams aus internationalen Fachleuten können wir Ihnen Consulting bieten aus folgenden Bereichen:

Strategy

  • Business strategy and planning
  • Web Analytics und Conversion Optimierung (Google Analytics, Webtrends, Unica, SiteCatalyst)
  • Optimierung des digitalen Marketing-Mix (Customer Journey, Touchpointanalyse)

Online Marketing

  • E-Mail
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM, PPC)
  • Ad Management
  • Campaign Tracking und Erfolgsmessung
  • Video
  • Affiliate Systems
  • E-Coupons
  • Remarketing
  • Content Marketing
  • Lead-Marketing (Whitepaper, Webcasts)
  • E-Commerce
  • Social Media Monitoring & Reputationsmanagement
  • Social Media Marketing (ZB Facebook, Twitter Ads)
  • Online Market Research

System Tools

  • Hosting, Server Monitoring
  • Datenbanken
  • Search Technologies (Google Site Search, Search Engine Optimisation, FAST, Autonomy, Lucene/Solr)
  • Tools (HTML, CSS, JavaScript, JQuery, HTML5, CSS3, AJAX)
  • Content Management, Portals, ECM
  • Shopping Systems
  • Content Exchange (Feed / XML / XSLT)
  • Forums
  • Cloud Services
  • Digital Asset Management
  • Tag Management (ZB Google Tag for Analytics, Remarketing, Testing, Heat/Clickmaps, Conversion, User-Surveys, .. )

Site Security & Legal Issues

  • Vulnerability Tests (Brute Force, Cross Scripting)
  • Data Security Tests
  • Code Quality Tests
  • Legal Requirements (Cookies, Data Storage, Imprint)

Development

  • Agency Contracts
  • Design Tools (Wireframe, Mock Up)
  • Project-Management Skills, Project Management Tools, Collaboration Tools (Ticketing, Docu)
  • Software-Testing, Software-Development Tools
  • User Experience (Design, Usecases, Functional Tests, Accessibility-Level)

Team-Development

  • Backoffice Support
  • Content
  • Development (Programming, Graphic, PM)
  • Outsourcing

Multi-device support

  • Apps
  • Mobile Websites (smart-phone, tablet)
  • Console, set-top box
  • Cross Browser Testing